About the Author

A BADASS marketer and Best-Selling Author

BADASS marketer Larry BailinLarry Bailin is the author of the best-selling marketing book, Mommy, Where Do Customers Come From? He is a highly regarded keynote speaker, award winning executive and entrepreneur, and of course, a BADASS marketer.

Being a BADASS marketer doesn’t happen accidentally, you have to work at it, and Larry worked at it relentlessly.

Across a bevy of industries, manufacturing, healthcare, retail, automotive, logistics, CPG, professional services, technology, you name it, Larry dove headfirst into the fire and developed ground breaking marketing.

Larry’s view on marketing is grounded in his love for sales. He believes that you have to earn the right to be called a marketer, and in order to be a marketer, even a marketer with fair skills, you need to understand sales.

Until you understand why people buy, what persuades, what influences, you can’t possibly understand how to market.

Larry started his digital marketing career in 1994, before digital marketing was even a thing. He is considered a pioneer in the space, a true digital pacesetter.

In 2001 he started his second digital marketing company and worked with some of the largest brands in the world, developing innovative ways to connect clients to customers.

A keynote speaker for GE, the Y, Carrier, NAMM, NAI Global, UPS, Microsoft and many others, Larry continues to educate would-be BADASS marketers around the country. He is routinely featured in the press, where he was dubbed, “The Master of Marketing”, you will find him in USA Today, CNN Money, The Street, Entrepreneur and other national publications.  Larry’s first book is required reading by marketing students in many universities in the US.