Selling

  • A Sales Objection in Disguise

    Sales Objection

    Sales objections take many forms. Some objections, such as, “it’s too expensive” are easy to spot, while others cleverly masquerade as progress. One such objection is, “Can you send me some references?” That can’t be a sales objection? That has to be forward momentum – right? My prospect is asking for validation of my company’s…
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